Blog 9 / Serve donuts at your bakery

Serve donuts: quickly and easily expand your range

As a baker, you want to offer a range that makes all your customers happy. Fresh breads in different shapes and flavours, patisserie, viennoiserie...you need a bit of everything. But how do you know which products will sell best? Our recent market research gives a clear answer to this: donuts! The statistics show that this sweet snack is a must-have for your range.

Why selling donuts at your bakery is a smart move 

Your bakery is at its busiest on mornings and weekends when Danish pastries, breads and bread rolls fly off the shelves. But by afternoon, foot traffic dies down. What's the solution? Serving donuts! They are seen as a tasty snack or reward and have a high fun factor.

Sell fresh donuts with no extra work

Sell fresh donuts with no extra work

On board with the power of the donut but not sure if you have enough time to explore the exciting world of this colourful product? La Lorraine Bakery Group makes things easy for you with a wide range of donuts. With over 20 different types at LLBG, you are guaranteed to find donuts that are a hit with your customers. Filled donuts or unfilled donuts? Test them out and discover what your customers really want.

Personalising your donuts can be a great idea, but you'll need the right base. That's where our plain donuts come in. These basic donuts are the perfect starting point for your colourful, unique and flavourful creations. Ideal for adding themed products to your range in the lead up to Halloween, Christmas or Mother's Day.

How do you make sure your donuts rise to the occasion?

How do you make sure your donuts rise to the occasion?

Donuts come in endless varieties. So it can be interesting to find out which donuts your customers like best. That's why we recommend starting with a basic range, like our Donuts Party Mix, or simply pick three to four varieties that appeal to you. Experiment with filled donuts, unfilled donuts and mini donuts and analyse which result in the most impulse buys. Regularly add one or two extra flavours or switch out your donut range to find out which donuts should become permanent fixtures.  

Tip 1: Don't forget important themed days, like Valentine's Day and Easter. These occasions are crying out for personalised donuts.  

Tip 2: Donuts are often only eaten at home or work. So, provide good packaging that can withstand travel. This way, they'll keep their charming round shape.

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LLBG: your reliable partner for delicious donutsf

Want to increase your turnover with donuts? La Lorraine Bakery Group is your reliable partner with its donut range, “Donut worry, be happy”. Our extensive assortment consists of over 20 different donuts and is constantly evolving. We offer delicious themed versions on holidays and like to experiment with innovative flavours. Want to know more about LLBG’s flavours? Talk to one of our representatives or get our product catalogue and find out everything you need to know about our donuts.

Tip: We offer counter top display units and floor standing displays to present our donuts, along with branded bags and boxes. To learn more, head to our Donut Worry Be Happy Marketing Website for all your sales support information.

La Loraine Group
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