Run a sandwich shop and want to optimise your customer satisfaction? Are you looking for a way to generate more turnover for your sandwich shop? The answer is in your sandwiches. And we're not just talking about the fillings but also the types of bread. Most consumers prefer a more luxurious bread and are prepared to pay extra for it.
The ideal bread range: the magic number is three
The importance of the ideal mix of breads
Does your sandwich shop only offer a standard white bread? Then it's high time to expand your range of breads. 54% of consumers eat a sandwich once a week. 50% of them don't know which sandwich they will choose before they enter your business. Their choice is based on the filling and price but also the type of bread. 60% of them believe that the filling and bread are equally as important and 15% consider the type of bread to be the deciding factor. Offering various types of bread is therefore extremely important for ensuring customer satisfaction and generating higher turnover.
“But special breads are more expensive to purchase,” we hear you cry. That's not always the case. And certainly not when it comes to La Lorraine Bakery Group's frozen and other breads. In addition, 70% of your customers are prepared to pay more for a special bread. How much more? Up to 70 cents per sandwich. This means you could be making £35 more per 100 customers without dissuading other customers. A win-win!
Some more tips:
Do you serve special sandwiches with luxury fillings? Then you should certainly offer special breads, like rustic baguettes. Foodies want to be treated to the best.
How many types of bread should you offer? Three is the magic number. Our market research indicates that 63% of sandwich shop visitors like to have at least 3 different types of breads to choose from for their sandwiches. With the right range, you can also meet the needs of the 3 different types of bread lovers.
Keep an eye on food trends and offer trendy breads, whether temporarily or as part of your fixed assortment. For example, sourdough bread, which has been making a comeback since 2021.
A changing market
Your customers are changing. You're not mistaken: independent market research has proved it time and time again. Gen Z and millennials are looking for:
Healthier options: from nutritious bread to vegan fillings.
Artisanal quality with a story: from better breads to homemade fillings, local mustard etc.
Adventurous flavours with global influences where texture and colour are just as important.
Sustainable choices: local and seasonal ingredients, less packaging, organic etc.
In addition, younger generations also spend more on food on the go because it's convenient and they like to try new flavours. And yet many sandwich shops are frozen in time with ranges that have not evolved. The result is: 35% of sandwich shop customers think there are too few choices of bread. Time for an update!
What kinds of breads are there?
Before you expand your bread range, you need to know which breads you can choose from. Here is a list of your options. Tip: discover our full bread range in our catalogue.
Baguettes
The most important breads are baguettes. There are different kinds available including white, brown, wholegrain or fitness. Baguettes made of wheat, durum flour, sourdough but also artisan baguettes and rustic baguettes.
Demi baguettes
Does your target group include children and people with small appetites? Looking for the ideal bread to serve with a dish? Consider demi baguettes. Like the full-sized baguettes, they come in different flavours and versions but in a smaller form.
Tip: looking for something even smaller? Take a look at our lunch breads, small breads and mini breads. With the right mix, you can suit everyone's tastes.
Italian breads
Want to add an Italian section to your menu? Si, it's a good idea! Italian concepts always go down a treat. And there's a wide range of Italian breads you can serve hot or cold. For example, unique schiacciatas, pinsas, pagnottellas or the more well-known focaccias, ciabattas or paninis. Discover the sapori dell'Italia at La Lorraine Bakery Group!
Flatbreads
Flatbreads are an absolute essential for your menu. These breads used to be confined to the Middle East, but these days they are enjoyed worldwide by young and old. Wraps, naan breads, pita breads… All types of flatbread that are great for filling with delicious ingredients to take pride of place on your menu. Maybe even as the sandwich of the month? Test them out, who knows maybe they'll catch on! (Tip: find out more about Lebanese and other flatbreads here.
The possibilities are endless. Which breads are essential for your menu? We did market research and found three clear winners:
1. Standard white baguette
2. Rustic bread
3. Fitness bread
This makes perfect sense, as it shows that consumers want a classic, luxurious and healthy option. 3 breads for 3 types of consumers.
Expand your bread range with LLBG
Want to expand your bread range and elevate it to the next level? Take a look at La Lorraine Bakery Group's range, your partner for (frozen) bread products of the highest quality. Baked, part baked or thaw & serve? The possibilities are endless. One thing our breads all have in common? They're made with love and passion according to traditional methods by our experienced LLBG chefs. Discover our range online, request a product catalogue or talk to one of our representatives. We're happy to help.
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