“Which bread is the healthiest?”, is a question bakers and owners of sandwich shops regularly get asked. Though bread has been a staple for decades, more and more consumers are seeing bread as an unhealthy food. This is due to the popularity of various gluten-free and low-carb diets, such as the keto diet. And that's not great for your turnover. As bakers, we know that bread isn't unhealthy but is in fact packed with good nutrients. How do you communicate that to customers? La Lorraine Bakery Group helps you figure this out.
Why is it important to highlight the health benefits of bread?
You have three types of bread consumers: the traditionalists who opt for white bread, the health-conscious eaters who would like a bread with more nutrients, and the luxury bread consumers who want a premium bread with sourdough and rustic or artisanal characteristics. Then you have consumers who don't eat any bread. There are various reasons for this:
Many people are concerned about the amount of carbohydrates in bread, even though only refined and fast carbs (in excess) are bad for your health. They refrain from eating bread to prevent gaining weight and fluctuations in their glucose levels.
Many consumers have celiac or a gluten intolerance. They don't eat gluten to avoid stomach aches, cramps, fatigue and other symptoms. However, these groups are often unaware of the alternatives.
Your aim is to give your health-conscious customers the correct advice but also to inform people who would normally avoid bread of the possibilities and health benefits. You'll not only attract more customers but also position yourself as an expert in your field.
