Good dessert presentation: they'll sell themselves

Beautifully presented desserts offer many advantages for your business. They look enticing and pique your customers’ interests. They can't wait to dig in — even if they are almost too beautiful to eat. The visual appeal elevates the food experience and boosts customer satisfaction.

In addition, an attractively presented dessert also gets your customers’ appetites going. It tempts them to order a dessert, even if they were originally not planning to do so. Therefore, you can encourage many more impulse buys. Moreover, good presentation allows you to increase the sales price and improve your food cost percentage, which results in more turnover for you.

Want to improve your visibility on social media? Make your desserts camera-ready. It encourages customers to share pictures of your beautiful desserts on social media. Make sure you are active on Instagram and Facebook, so customers can tag your location. Share the story on your own page to show customers’ positive experiences. Ask your customers to share pictures with you, so you can post them on your profile. It's the perfect opportunity to ask for a review. Social media marketing at its finest. ;)

Now you know the advantages, let's talk about how to present desserts in the most beautiful way possible. Here are some basic tips to improve your presentation.

• Use colour in your presentation: play with contrasting colours. It attracts attention and makes your presentation more interesting.

  • Serve a classic cheesecake on a colourful plate and garnish with bright red strawberry syrup and a mint leaf. Delicious and sight to behold!

• Create balance and symmetry: create a balanced and symmetrical composition.

  • Place a dessert, like a chocolate fudge cake, in the centre of the plate and add a garnish on each side, like fresh berries and a sprig of lemon thyme. Finish with powdered sugar.

• Varied textures: combine different textures, like a mix of soft, crunchy, smooth and airy elements to create an exciting and tasty experience.

  • Present a chocolate mousse with a crunchy biscuit and smooth caramel sauce.

Tip: want to expand your dessert range with no extra work? Take a look at our assortment of patisserie, waffles, cakes for afternoon tea or tartlets: you'll find everything you're looking for at La Lorraine Bakery Group.

Got the basics down and want to create a more luxurious experience? Take your dessert presentation one step further.

• Creative plating: use unique plating methods to present the dessert. E.g. different heights.

  • A trio of mini patisserie on a long plate, each at a different height using cake stands.

• Edible decorations: use edible decorations like edible flowers, chocolate curls, fruit or even candy floss to decorate your dessert.

  • 
    Cheesecake finished with colourful edible flowers and fresh berries finished with elegant lines of raspberry coulis.

• Experiment with temperature: use liquid carbon dioxide or dry ice to create a smoke effect. It gives your dessert an unforgettable presentation.

  • Place a hollow, half chocolate ball over a chocolate bavarois with fresh raspberries and add dry ice to the plate for a spectacular presentation.