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Creating a gluten-free offering: how to approach this

Many people eat gluten-free or try to avoid gluten. Sometimes out of choice, but usually it's due to a gluten intolerance or celiac disease. These consumers are often disappointed when they visit a business that has no gluten-free options. Why miss out on extra turnover and risk dissatisfied customers? If you want to serve this target group, the chefs at La Lorraine Bakery are here to help you put together a gluten-free range.

Which products contain gluten?

Want to put together a gluten-free offering that meets the dietary needs of your customers? Then it's important to know which products contain gluten — it's more than you think. The most obvious foods that contain gluten are products with grains on the ingredient list.

  • Wheat: the most common source of gluten and often found in bread, pasta, pizza, pastries and tortillas.

  • Rye: this grain is often found in rye bread, crispbread and some types of beer.

  • Barley: often used in grain products like breakfast grains but also in beer and other alcoholic drinks.

  • Spelt: sometimes contained in bread, pasta and pastries.

  • Bulgur: a grain product made from cracked wheat and used in tabouleh and pilav.

  • Seitan: a meat substitute made from wheat gluten, often used in vegetarian and vegan meals.

Aside from these grains there are other gluten-containing products to bear in mind. These products are ones that often contain wheat starch. Some examples:

  • Sauces and dressings: soy sauce and some salad dressings.

  • Soups and stocks: instant soups and stock cubes.

  • Processed meats: some charcuterie, sausages and meatballs.

  • Snacks: some types of crisps and sweets.

Before you add a dish or product to your gluten-free range, you need to examine the ingredient list very carefully.

Why do people eat gluten-free?

Why do people eat gluten-free?

There are various reasons why your customers order gluten-free products. Often they have a diagnosed medical condition, such as celiac disease, a gluten intolerance or a wheat allergy. Others opt for a gluten-free diet because of health benefits. Some consumers simply feel less bloated when they avoid gluten, have improved digestion or see an increase in energy levels. They make their own choice to follow this diet due to the improvements they notice.

Whatever the reason, if you want to serve all your customers, it's important to offer gluten-free options on your menu. It can only benefit your hospitality and customer satisfaction. Here are some tips.

Creating a gluten-free offering: where do you begin?

For a gluten-free offering, you need to develop new recipes that are 100% gluten-free. That's not always the easiest task because you need to avoid cross-contamination. People with a serious gluten intolerance or celiac have to avoid contact with gluten at all costs. So you should never prepare these products in areas where you handle gluten-containing products. In addition, you should always keep them separate from your gluten-containing products, such as by packaging them individually and away from any gluten-containing products. That is why it's better to use ready-made gluten-free products that you know are safe for your customers. This will not only allow you to attract a new target group but also quickly create a wide range of options for these customers. Don't limit yourself to gluten-free breads, baguettes and hamburger buns; there are lots of gluten-free viennoiserie and patisserie options available. With a wide range of gluten-free products, you can be of greater service to these customers. For example, offer a gluten-free breakfast basket, a gluten free appetiser board, or even a dedicated section of your breakfast buffet. Want to offer Italian concepts or hamburgers without gluten? It's all possible with the right methods and supplier.

Tip: La Lorraine Bakery Group has a wide assortment of gluten-free products. Use our product filters in each category to find the gluten-free range per segment.

Tip 2: LLBG's gluten-free products can be frozen and therefore have a long shelf life. Defrost the products according to the instructions as and when needed and never disappoint a customer again. You can even position yourself as a business that specifically caters to gluten-free customers.

Hotels

LLBG: your partner for a gluten-free range

Want to integrate gluten-free dishes into your menu with no extra work? La Lorraine Bakery Group is here to help with an extensive assortment ranging from breads to patisserie — we've got you covered! Freeze them, defrost according to the instructions, finish with a personal touch and serve. It couldn't be any easier. Any questions? Contact us and one of our representatives from your region will advise you.

La Loraine Group
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