If you want to stay on top of the latest bakery trends, you've got to have a TikTok account these days. On this platform, you can view videos from content creators from around the world. International trends easily catch on and new products can quickly go viral. Not on this social media channel yet? Here is a list of the most recent and popular trends.
The impact of social media on trends in the bakery world
Sourdough bread
Sourdough bread is not only a hit among online hobbyists, it's also a popular product in physical bakeries and sandwich shops. This trend is bigger than ever before due to the perfect mix of a rich flavour, healthful properties, artisanal processes and a touch of nostalgia. This makes sourdough more than just a hype but a sustainable and enduring favourite. While home bakers proudly share their homemade creations, professional bakers are expanding their ranges to include artisanal sourdough varieties that perfectly meet this new demand.
Want to hop aboard this trend? Here are some tips:
Share your starter: share the recipe for your sourdough starter with your customers and guests or sell part of your starter. This means they can make their own sourdough bread and you'll generate engagement and customer loyalty.
Expand your range: add sourdough bread to your range. La Lorraine Bakery Group has a wide range. Find out more in our blog article about sourdough bread.
Share valuable content: create online content where you explain how to make sourdough bread. This strengthens your position as an expert in the bakery sector.
Innovative combinations
Innovative combinations that put a surprising spin on famous classics often go viral fast. Consumers rush to try these new flavours and love to share their new experiences online. Culinary entrepreneurs also like to spread the word when they add a trendy new creation to their assortment. In recent months, these creative innovations have been doing the rounds on TikTok and popping up in trendy bakeries in cities worldwide:
Cronut: a combination of a croissant and a donut, with the airiness of a croissant and the sweetness of a donut
Crookie: a marriage of a croissant and a cookie, often filled with cookie dough or a crispy layer on the outside
Cruffin: a cross between a croissant and muffin, with the flaky layers of a croissant in the shape of a muffin
Brookie: half brownie, half cookie, where the gooey texture of a brownie is married with the crispness of a cookie.
Duffin: a hybrid of a donut and a muffin, with the softness of a muffin in the shape of a donut
Pie cake: a cake with a pie filling, often a surprising classic pie flavour like apple or cherry
Macaronut: a fusion of a macaron and a donut, with the appearance of a donut and the delicate structure of a macaron
Croiffle: a croissant and waffle in one, with the crispness of a waffle and the airy dough of a croissant
Cookieshot: an edible shot glass made from cookie dough containing a beverage like milk or coffee.
Want to incorporate these trendy products into your range? Here are some tips:
Launch one of these trendy items: let everyone know that they can get a duffin, crookie, cruffin, cronut or brookie at your business on your social media. Tip: read our blog article about social media marketing for hospitality business for even more tips.
Explore our range: discover the trendy products from La Lorraine Bakery Group that are quick to serve. Take a look at our range of speciality viennoiserie and speciality patisserie. Subscribe to our newsletter to be informed of our latest products.
Come up with your own invention: experiment with new combinations and shine a spotlight on them via all your marketing channels. Our blog articles about recipe development and marketing for culinary entrepreneurs will give you some great inspiration.
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